Having an amazing website is sometimes just not enough to be noticed on the internet. These days your ranking in popular search engines like Google can be crucial to your business success.
What is SEO (Search Engine Optimisation)?
Search Engine Optimisation is the general term used to describe the process of optimising your website (and the content within that website) for it to be easily indexed by the most popular search engines. It also means tailoring the content of the website itself. This can entail optimising the words and text (and placement of that text) written for each page, as well as the images and captions, within your website.
When a person finds your site through a search engine without you paying for it, this is called organic search traffic. SEO endeavors to channel the greatest amount of organic search traffic to your site. This traffic can then help to further boost your ranking – as some search engines determine the relevance of a site’s content by the number of page views and external links to it!
SEM (Search Engine Marketing)
If you need to guarantee high rankings for your site within the most popular search engines (such as Google), you may need to consider Search Engine Marketing (SEM). SEM is a marketing strategy for your business on the web. It involves purchasing pay-per-click search engine placement based on specific searched-for keywords. Depending on the keywords, this can costs less than a cent per click or sometimes more than $20 per click. These keywords are chosen based on market research into previous searches for similar products and services within your customer demographic. SEM can be complex but can return extraordinary results. This increased traffic combined with a highly usable and well designed site can convert page views to sales transactions.
If you are interested in SEM services, Wooden Pier works closely with a Melbourne based company called SEOps.
Together we create specific ‘landing’ pages within your site that are specifically designed for this SEM traffic. For more information regarding SEO or SEM opportunities, please don’t hesitate to contact us.
Social Network Marketing
social networking sites (such as Facebook, Myspace and Twitter) and aggregated information/social bookmark sites (such as Digg, stumbleupon and Del.icio.us), combined with blogs and blog commenting, are the latest, best kept SEO secret in the industry. These extremely powerful networking tools can exponentially channel user awareness to your site and getting started is extremely easy and virtually free. To chat more about how to use the social networking phenomenon to your advantage please contact us.
