In the past the term ‘brand’ had been synonymous with the world’s large corporations and their bottomless advertising budgets. Today, even small businesses are recognising the advantages of having a well designed brand and a professionally managed brand strategy. Click here to check out our branding examples of logo identities.
What is a Brand?
A brand is much more than a logo. It is the visual identity of your business within the public arena. In some cases with extremely popular and long-standing brands it can even transcend a visual identity and become an emotional identity. Advertising gurus, Saatchi and Saatchi, refer to this phenomena as a ‘lovemark’.
A brand is the visual language your business uses to communicate with customers and potential customers. A well designed brand is a cohesive visual language. This should include your logo, colour palate, image styling, fonts and typography usage, and overall layout of any communication that represents your business visually. Your brand should convey the feeling behind your business, whether that be high tech, homemade, traditional, clean and classical or urban fringe.
Examples of visual elements that should carry this consistent visual language are business cards and stationery, website and digital marketing, brochures, flyers and pull-up banners, traditional print advertising (such as magazine and newspaper ads) and television commercials. By having a well designed and professionally managed brand strategy, not only will your business be far more recognisable but there is ample research to suggest that your customers (and potential customers) will connect with the feeling your brand portrays and put more trust in your business.
If you have an existing business but have never thought much about your brand or the feeling behind your business then commissioning a branding solution through Wooden Pier can be a great way to begin. Just as the public finds a cohesive brand easier to recognise and place trust in, employees also benefit from a well managed business identity. Productivity increases with loyalty, and a thorough brand helps to unify a company as a team.
Be sure to check out our branding examples of logo identities.